Starting June 7 and running through to September 14, Bordeaux is due to become a pasture for over 60 cows, that will be grazing at strategic points throughout the city, and with a few in chateaux in the surrounding vineyards.
These art exhibits of life-sized cows are all owned by various public and private institutions and companies, including around a dozen from the wine industry, and have been painted by a variety of artists.
This weekend (Saturday June 5 from 11am to noon) there will be a preview, when the cows are going to board a boat and take a cruise along the Garonne river around the Pont de Pierre, before being driven to their final destinations.
CowParade is the largest public art event in the world, and has been staged in over 50 cities worldwide since 1999 including Chicago (1999), New York City (2000), London (2002), Tokyo (2003), and Brussels (2003). Dublin (2003), Prague (2004), and Stockholm (2004), Mexico City (2005), Sao Paulo (2005), Buenos Aires (2006), Boston (2006) Paris (2006), Milan (2007, and Istanbul (2007).
This is the first time in Bordeaux (it has also been in Margaret River this year, good to see two wine regions getting on board!), and wine-related cows to look out for include:
- Château Fombrauge, who chose Florent Poujade as their artist, and who will be showing their cow on cours de l'Intendance.
- Millesima wine merchants, also on cours de l'Indentance, who have two cows from artists Vincent Richeux and Pascal Péris.
- Château La Lagune : their cow will be on show at the chateau itself, up in the Medoc, paintked by Delphine Frey.
- Château Lafon Rochet also have their cow installed at the chateau in Saint Estephe, painted by artists Fabrice Bittendiebel and Julien Bonnard
- The quays, not surprisingly, will have a number of "Wine Cows". In the Jardin des Lumières (Quai Louis XVIII, near the Miroir d’Eau),
Château Marsau, Francs Cotes de Bordeaux, painted by artist Sophie Pigeon.
Domaine Rollan de By, painted by an illustrator known only as Suki!
Laboratoire Oenologique Michel Rolland, painted by Marie Rolland.
Château AD Francos with a cow painted by artist Alain Verbier.
Just opposite the quays, on cours Xavier Arnozon, is cow painted by Solange Leuret and owned by François Lévêque, President of the Syndicat Régional des Courtiers, Fréderique Rudebeck, owner of Beyerman wine merchants, and Hubert de Bouard, owner of Château Angelus.
According to the founders:
• It is estimated that over 100 million people around the world have seen the cows.
• Over $20 million have been raised through worldwide charitable organizations through the auction of the cows, which take place at the conclusion of each event.
• Over 5,000 artists worldwide have participated in CowParade – professional and amateur, famous and emerging, young and old.