The local Sud Ouest newspaper (from journalist Cesar Compadre) ran an interesting piece yesterday revealing that of France’s 500 wealthiest citizens, more than 50 own vineyards.
Based on a survey run by Challenge magazine, the owners largely fall into two groups. The first of these made their fortune in wine (such as Pierre Castel with Castel Wines, born in Blaye, Bordeaux, and now owner of Castel Wines, the second biggest French wine group after Les Grands Chais de France), and Bernard Magrez (82nd wealthiest in France, and made his money first with a whisky, but then wine). Others – and this is more typical, known as ‘neo-vignerons’ – made their money elsewhere (in property, finance, other industries) and then bought into wine. Some have made their purchases very public, others remained very discreet.
Among the business men (no women seem to have been mentioned, besides Florence Cathiard and that is with her husband - surely there are some successful women who want to follow suit?) mentioned were:
Bernard Arnaut (2nd wealthiest), owner of LVMH and therefore Krug, Moet & Chandon, Hennessy, Chateau Yquem and Cheval Blanc. According to sources in the newspaper, he is rarely seen in either Champagne or Bordeaux, which suggests wine is an investment, rather than a hands-on passion.
Francois Pinault of course also gets a mention, owner of Chateau Latour – that he bought in 1993 for 600 million francs and is probably now worth closer to 600 million euros, so not the worst investment ever!
Others on the way up in power and prestige in the wine world include Dassault (number 7) owners of Saint Emilion Cru Classe (Dassault), the Wertheimer family of Chanel (10th) owners of Chateau Canon in Saint Emilion and Rauzan Segla in Margaux. And the Bouyges (21), owner of Chateau Montrose in Saint Estephe, then the Ricards (24th) who of course made their fortune with pastis but now also own vineyards in France, Australia and Argentina, as well as Mumm champagne and Martell cognac.
Further down the list, at 26, the Peugeot family part own Guiraud in Sauternes, and at 36 Clement Fayat owner of La Dominique in St Emilion and Clement Pichon in Haut Medoc. Owner of Cos d’Estournel, Michel Raybier, makes an appearance as 75th wealthiest person in France – something that will no doubt have helped him invest a reputed 30 million euros in the new winery.
The Frey family, of Chateau La Lagune in Haut Medoc, made their money in property, and come in at number 90 on the rich list. Other wealthy Bordelais owners include Perrodo, who made money in petrol and now own Labegorce in Margaux, the Picard family (frozen foods) who own Chateau Jean Faure in Saint Emilion, the Cuveliers of Chateau Clos Fourtet in St Emilion and Poujeaux in Moulis and whose money came from the sale of a large stationary company. More recently, Jacky Lorenseti, founder of Foncia, recently bought Lilian Ladouys in St Estephe and Pesesclaux in Pauillac.
Among the most high profile in Bordeaux are Gerard Perse of Chateau Pavie (361st wealthiest) and the Cathiards (336th) of Smith Haut Lafitte.