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Camping with Krug

by janeanson @ 2008-07-08 - 12:07:32

Stuck for what to do this summer? I think I might have found the most glamorous way to spend a weekend...

Krug champagne has launched a 'luxury camping experience' in Reims, and it really sounds rather good! A tasting I went to last year of Krug Clos de Mesnil 1996 was one of the highlights of my tasting life (honestly, just amazing, uplifting champagne. Other highlights include any year of Pingus, plus a Lafite 1990 while sitting next to Baron Eric, and just possibly for sheer pleasure a Two Paddocks Pinot Noir). While I can't imagine they pop open a Clos de Mesnil for all their campers, any bottle of Krug is worth a trip.

From the press release:
this ultimately stylish camping alternative is a far cry from muddy fields, long queues for food, and and "roughing it". A new interpretation of the ultimate travel offering in champagne country, Krug is now offering a bespoke luxury camping experience consisting of fine details and craftsmanship to reflect and celebrate the skill involved in the creation of their Grande Cuvée - a unique blend of over 40 wines fermented over 6 years.

The house of Krug is drawing on the artisanal mastery of Charles Preston of LPM Bohemia to showcase the philosophy of discernment and individuality of the brand through his bespoke tents or 'Yurts'. Set in the stunning grounds of the Clos de Mesnil in Reims, in one of their most historic vineyards, established in 1698, guests will be greeted by the amazing grandeur of the bespoke onion domed 'Grand Pavilion'. Paying homage to environmental concerns and seeking to create a completely organic structure, the lavish main tent is made entirely from natural products and is the hub of the experience where guests can congregate to dine and be entertained by talented musician and famous actress Tallulah Riley.

A bespoke menu has been designed and will be executed by critically acclaimed chef and owner of Wahaca, Thomasina Miers. Famed for the locality and provenance of her menus, Thomasina has composed a three-course dining experience to beautifully reflect the notes of Krug's Grande Cuvée and the earthy outdoor occasion which campers will enjoy in the Pavilion's decadent and intimate setting. Bubbles and chiles make for a spicy affair!

To further the uncompromising excellence of the Yurts adventure, guests are led to the exquisite bedroom tents stationed in the beautiful wooded area away from the Grand Pavilion. The lavishly decorated suites continue to highlight the brand ethos of individuality, style and excellence. Old Krug barrels holding porcelain sinks are used as wash stations aside a luxurious four-poster bed, Georgian chest of drawers and chairs will offer the guests the ultimate in outdoor relaxation.

Stemming from the house of Krug in 1843, Grande Cuvée perfectly highlights the brand's ethos of unswerving determination to set the standard of excellence with an element of surprise.

Six generations on, the Krug family still personify this unrivalled brilliance. With each generation the House of Krug descendants build a unique 'memory bank' of tastes and savoir-faire, references which perpetuate the inimitable Krug style. Krug now brings to you with this once-in-a lifetime camping experience.

The Krug Yurts will be stationed in Reims, France over July 2008.

The package will be available to consumers this summer.

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